Art Direction / Graphic Design
Oscar Sermeño

Creative Direction
Iván Castro / Oscar Sermeño
Award /
LAD branding gold 
Shithole Country

We created and visual identity for the shithole countries.

In January 2018, the president of the United States issued racist, discriminatory and mean comments to refer those countries with migration problems, including El Salvador. Our challenge was creating and visual identity through graphic imagery for the concepts that distort the image of ourselves. We are inspired by the holes where everyone is welcome, hardworking, stubborn and courageous; these holes where we are not perfect but without us there is no party. 

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