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LAD branding gold 🥇
LAD branding gold 🥇
Shithole Country
We created and visual identity for the shithole countries.
In January 2018, the president of the United States issued racist, discriminatory and mean comments to refer those countries with migration problems, including El Salvador. Our challenge was creating and visual identity through graphic imagery for the concepts that distort the image of ourselves. We are inspired by the holes where everyone is welcome, hardworking, stubborn and courageous; these holes where we are not perfect but without us there is no party.
We created and visual identity for the shithole countries.
In January 2018, the president of the United States issued racist, discriminatory and mean comments to refer those countries with migration problems, including El Salvador. Our challenge was creating and visual identity through graphic imagery for the concepts that distort the image of ourselves. We are inspired by the holes where everyone is welcome, hardworking, stubborn and courageous; these holes where we are not perfect but without us there is no party.
3D Modeling
Oscar Sermeño
Art Direction / Graphic Design
Oscar Sermeño
Oscar Sermeño
Art Direction / Graphic Design
Oscar Sermeño
Branding HÜ
HÜ's new product line is inspired by the freshness of spring when everything comes back to life and feels different. The packaging is minimalist and clean, with simple geometric shapes reflecting the natural ingredients. The result is a design that feels modern, but still cozy and comfortable—like spring itself!
HÜ's new product line is inspired by the freshness of spring when everything comes back to life and feels different. The packaging is minimalist and clean, with simple geometric shapes reflecting the natural ingredients. The result is a design that feels modern, but still cozy and comfortable—like spring itself!
Illustration
Oscar Sermeño
Lettering
Oscar Sermeño
Oscar Sermeño
Lettering
Oscar Sermeño
Keep Pushing
You'll always land on your feet. You just have to learn how to fall better. Skate-inspired designs on motivation and self-improvement.
You'll always land on your feet. You just have to learn how to fall better. Skate-inspired designs on motivation and self-improvement.
Graphic Designers
Iván Castro / Oscar Sermeño
Art Direction / Creative Director
Iván Castro
Iván Castro / Oscar Sermeño
Art Direction / Creative Director
Iván Castro
Party Monsters
Party Monsters, it’s an experimental and irreverent party; The House Project ft. HUS presents the 3rd season of an epic party for Halloween. We made a complete design, animations, and experimental creative coding for the communication of the event.
Party Monsters, it’s an experimental and irreverent party; The House Project ft. HUS presents the 3rd season of an epic party for Halloween. We made a complete design, animations, and experimental creative coding for the communication of the event.
Graphic Design
Iván Castro / Oscar Sermeño
Animations & Illustrations
Oscar Sermeño
Creative Director
Iván Castro
Iván Castro / Oscar Sermeño
Animations & Illustrations
Oscar Sermeño
Creative Director
Iván Castro
Client
@piromanocoffee
@piromanocoffee
PIRÓMANO
Ready, set, press!
Piromano is a café restaurant whit roasting professionals, baristas, and the sale of specialty coffees that seeks to expand its market and communication with its customers, through an iconic brand identity for a more significant presence in the minds of coffee lovers.
Part of our work consisted of developing and expanding the company's branding and creating a concept that serves as the basis for all brand communication. We also work on some illustrations occasionally for this client.
If you come to El Salvador you need a sip of this coffee!
Ready, set, press!
Piromano is a café restaurant whit roasting professionals, baristas, and the sale of specialty coffees that seeks to expand its market and communication with its customers, through an iconic brand identity for a more significant presence in the minds of coffee lovers.
Part of our work consisted of developing and expanding the company's branding and creating a concept that serves as the basis for all brand communication. We also work on some illustrations occasionally for this client.
If you come to El Salvador you need a sip of this coffee!
